Television series, as a prominent example of media-induced tourism, play a significant role in shaping audiences' mental images of tourist destinations. Drawing upon the theoretical framework of media immersion, media representation, destination image, and film-induced tourism, this study examines the impact of Turkish TV series on the intention to travel to Turkey among citizens of Zanjan. This research employed a quantitative approach with a survey method. Data were collected using a researcher-developed questionnaire and purposive snowball sampling from 196 citizens who had watched at least one Turkish series. Data analysis was conducted using Spearman correlation, Mann-Whitney U, Chi-square, Cramer's V tests, and logistic regression. Findings revealed that the historical series Muhteşem Yüzyıl (Magnificent Century) with 69% viewership and 40% travel intention was the most watched series. However, the new generation series Bazar and Don't Cry Istanbul with 47% travel intention demonstrated the highest conversion rate from viewing to travel intention. The most prominent perceptions of Turkey formed among respondents were: historical and magnificent attractions (77%), natural beauty (70%), and modern and European lifestyle (63%). Statistical results indicated a strong and significant correlation between the number of watched series and positive perception of Turkey with travel intention, and the logistic regression model could predict 51% of the variance in travel intention. These findings, on one hand, demonstrate Turkey's public diplomacy power through historical series, and on the other hand, reflect a tendency toward a modern-consumerist lifestyle through the new wave of series.